Exporting a Singapore Brand” by Mr Jesher Loi, Market Development Director, Branding at Ya Kun International

Organised by The Cinnamon Conversation interest group, this is a series of informal and relaxed conversations over dinner. At this session, they will be hosting Mr Jesher Loi, Director of Branding and Market Development at Ya Kun International Pte Ltd. Do join Mr Loi in a discussion on his journey to build and internationalising a local heritage brand like Ya Kun, the challenges he faced and his plans in contributing to the society. Enjoy the discussion with some Ya Kun Kaya toast!