Introduction

Introduction

Creativity seems to be an overused and vague buzzword, though only few would deny its fundamental role in an economic system which relies on innovations as a driving force. So what actually is creative thinking, can we foster it or is it just a matter of inspiration? We will analyze different forms of creativity with examples from history, research, technology and the arts. During the modules we will engage in various creative exercises and assignments focussing on innovations and the development of new products and services. To show that creative strategic thinking plays a role in various domains of society and also between individuals we turn towards negotiation and deal-making. We conclude with ideas how to communicate new ideas best and a discussion on creative leadership.

Readings and assignments will be announced in class. Assessment will be discussed in the first lecture.

Please note: this module encourages creative and independent thinking. Some assignments leave a lot of freedom for self-determined individual work.